We help startups turn ideas into investment-worthy businesses.

About Us

Withinlink is a China-based startup incubator and strategic venture fund focused on marketing technology for China’s advertising, media, and communications industries.

Founded by Bessie Lee, former CEO WPP China, angel investor, and one of China’s most influential executives, Withinlink and its portfolio companies offer technology and data-driven solutions to brands.

Working closely with marketers, we have identified pain points and gaps in the China marketing ecosystem where, with our extensive industry experience, the expertise from our investment portfolio and access to the best minds in the industry, we believe we can put together a better proposition to brands.
With strong support and exclusive partnerships with Chinese media owners and technology companies, we have launched two majority-owned operating companies to help marketers do better in the key areas of youth marketing and lower-tier city insights.

A startup itself, Withinlink’s key business value is cross-collaboration with the objective of growing the investment portfolio value. We encourage strong collaboration within our portfolio companies to maximize resources and talent. We also orchestra collaboration between our portfolio and operating companies to deliver optimal solutions and resources for brands in China. Cross collaboration has resulted in further business opportunities and has proven to be a key strategy to support our growth.


We help startups realize their vision to change the way we communicate in the digital age.

Our Team

Withinlink is built around a core team of media, marketing and investment professionals with a proven track record of success.  Together, we provide startups with more than just a source of capital.

Our Expertise

We offer startups extensive experience in business strategy, company management, human resources, legal and compliance management, corporate communications, and access to our unparalleled network of marketers, venture capitalists, technologists and government partners.


Our Portfolio Companies

In these key sectors

Mobile Advertising

Big Data and Analytics

Social Media

New Retail

Artificial Intelligence

Our Operating Companies

Contact Us

WeWork, Shanghai


Join Us

We are always looking for people who are passionate about what they do and can help us be even better at what we do.

沪ICP备15032402号-1 | 公安备案: 31010602001851