We help startups turn ideas into investment-worthy businesses.

About Us

Withinlink is a China-based startup incubator and early stage venture fund focused on marketing technology for China’s advertising, media, and communications industries.

Founded by Bessie Lee, former CEO WPP China, angel investor, and one of China’s most influential executives, Withinlink and its portfolio companies offer marketing technology and data-driven solutions to brands.

Working closely with agencies and marketers, we have identified pain points and gaps in the China marketing ecosystem where, with our extensive industry experience, the expertise from our investment portfolio and access to the best minds in the industry, we believe we can put together a better proposition to help brands integrate technology effectively.

A startup itself, Withinlink’s key business value is cross-collaboration with the objective of growing the investment portfolio value. We encourage strong collaboration within our portfolio companies to maximise resources and talent to deliver optimal solutions and resources for brands in China. Cross collaboration has resulted in further business opportunities and has proven to be a key strategy to support our growth.


We help startups realize their vision to change the way we communicate in the digital age.

Our Team

Withinlink is built around a core team of media, marketing and investment professionals with a proven track record of success.  Together, we provide startups with more than just a source of capital.

Our Expertise

We offer startups extensive experience in business strategy, company management, human resources, legal and compliance management, corporate communications, and access to our unparalleled network of marketers, venture capitalists, technologists and government partners.



A salon-style podcast program that observes various aspects of business, showcasing the thoughts and actions of media professionals, marketers, business managers, creatives, and entrepreneurs as they respond to current technological innovations and market changes. Its content focuses on observing and interpreting the impact on society’s operation and people’s daily lives across various industries.

The Podcast was honored as “Annual Selected Podcast” and “Annual Most Popular New Podcast” by Apple Podcasts in 2019. In 2021, it was selected by the official Apple China website to be featured as recommended podcast content for the release of the new iOS and iPadOS operating systems. In 2022, it was awarded the “Annual Popular Podcast” by XiaoyuzhouFM (a popular podcast platform in China). In 2023, it made it onto the Himalaya FM Chinese Business Commentary Podcast Rankings.


Our Portfolio Companies

In these key sectors

Dynamic Creative

Big Data and Analytics

Social Media

New Retail

Artificial Intelligence


Exit – 2021

Our Operating Company

Contact Us

WeWork, Shanghai


Join Us

We are always looking for people who are passionate about what they do and can help us be even better at what we do.

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